Well said. The lack of time and money in the publisher's budget to do everything one might hope or dream could be done to market your book does not mean there is no marketing going on. I'm a literary agent and I see publishers marketing teams work very hard at the tasks you describe.
My beef is more with a convenient tendency for publishe…
Well said. The lack of time and money in the publisher's budget to do everything one might hope or dream could be done to market your book does not mean there is no marketing going on. I'm a literary agent and I see publishers marketing teams work very hard at the tasks you describe.
My beef is more with a convenient tendency for publishers not to clarity to authors, at the outset, how uncertain any sales impact will be. They also need be clear about what the author themselves ought to do, if they are able. Book success is such a long shot. Authors need understand that. When that is clear then they stop blaming the publishers marketing team for lack of effort.
Well said. The lack of time and money in the publisher's budget to do everything one might hope or dream could be done to market your book does not mean there is no marketing going on. I'm a literary agent and I see publishers marketing teams work very hard at the tasks you describe.
My beef is more with a convenient tendency for publishers not to clarity to authors, at the outset, how uncertain any sales impact will be. They also need be clear about what the author themselves ought to do, if they are able. Book success is such a long shot. Authors need understand that. When that is clear then they stop blaming the publishers marketing team for lack of effort.