Q&A Thursday

Hello friends,

I'm excited to bring in a ringer today. I got a question in the Q&A box that I knew maybe 10% of the answer to, so I decided to go to an expert for the other 90%. Please welcome Andrea DeWerd author of What We Sacrifice for Magic, which is the perfect end of summer read, and right in the sweet spot of historical fiction I like: mid-century, coming of age, and with a little magic thrown in. You should add it to your TBR right now.

But Andrea is also the founder of the future of agency, a full service book marketing agency and publishing consulting company, built on her +10 years in Big 5 publishing. She has seen it all, and is the perfect choice to pinch hit for me today. Take it away, Andrea!

Q: How effective are the paid reviews in places such as Publishers Weekly etc.?

Andrea A: There's not a lot of hard data available on paid reviews, but here's what we have seen anecdotally with our clients at the future of agency. Some publications—Publishers Weekly (via their indie publication BookLife),