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Peter Taylor's avatar

Years ago, I heard through the Australian grapevine that some big-time authors have the amount of swag they'll receive from the publisher written into the contract (and how many hours of a publicist's time will be allocated). But times may have changed.

The publisher of my picture book provided bookmarks for a SCBWI Conference launch and some extras, and files for me to have more printed at my expense. I also had bookplates printed that I and illustrator Nina Rycroft signed, but bookstores had more than enough on their counter to add more giveaways, or a sign to say they were available with any purchase.

...Make sure that any item you will offer to sign will be printed in such a way that this is easy. If a printer adds varnish over an image or background, the product will look good, but any writing ink can smudge!

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