Book marketing does work but it will not work for crap books.
As for me, I enjoy the marketing as much as the writing. That's why my books (mainly self-published) have sold over 1,100,000 copies and have been published in 22 languages in 29 countries.
I have come up with 75 to 100 of my own unique "marketing" techniques that 95 percent of …
Book marketing does work but it will not work for crap books.
As for me, I enjoy the marketing as much as the writing. That's why my books (mainly self-published) have sold over 1,100,000 copies and have been published in 22 languages in 29 countries.
I have come up with 75 to 100 of my own unique "marketing" techniques that 95 percent of authors and so called "book marketing experts" are not creative or smart enough to come up with. I have used similar unique "marketing" techniques to get over 111 books deals with various foreign publishers around the world. These "marketing" techniques involve what my competitors are NOT doing — instead of what my competitors are doing.
Here is the bottom line: A book will not sell by itself. I have come up with 75 to 100 of my own unique "marketing" techniques that 95 percent of authors and so called "book marketing experts" are not creative or smart enough to come up with. I have used similar unique "marketing" techniques to get over 111 books deals with various foreign publishers around the world. These "marketing" techniques involve what my competitors are NOT doing — instead of what my competitors are doing.
Just a note that my "How to Retire Happy, Wild, and Free" was self-published in 2003 and still sells well over 10,000 copies a year. It has now sold over 460,000 copies. What's more, my "The Joy of Not Working" was first self-published in 1991 (over 30 years ago) and still has sold an average of over 1,500 to 3,000 copies a year for the last 10 years. Very few books have that staying power in the marketplace. A lot of this has to do with my 75 to 100 unique book marketing techniques that the vast majority of authors and so-called book marketing experts are not creative or smart enough to come up with. Of course, the most important marketing tool is still word-of-mouth advertising which means you must have a remarkable book (one worth making remarks about).
Here are words of wisdom from much people smarter than me that have guided me over the years:
"It's better to do a sub-par job on the right project than an excellent job on the wrong project."
— Robert J. Ringer
"Even the most careful and expensive marketing plans cannot sell people a book they don’t want to read."
— Michael Korda, former Editor-in-Chief at Simon & Schuster
"A market is never saturated with a good product, but it is very quickly saturated with a bad one."
— Henry Ford
"Good isn't good enough."
— Mark Coker (owner of Smashwords)
"Very Good Is Bad — It's Not Good Enough!"
— Seth Godin (My favorite Marketing Guru)
"The shortest and best way to make your fortune is to let people see clearly that it is in their interests to promote yours."
— Jean de La Bruyére
"In the arena of human life the honors and rewards fall to those who show their good qualities in action."
— Aristotle
"Books work as an art form (and an economic one) because they are primarily the work of an individual."
— Seth Godin
"Writing is the hardest way to earn a living, with the possible exception of wrestling alligators."
— Olin Miller
"Your success and prosperity are too valuable to depend on crowd funding or lottery tickets."
— Seth Godin
"Read, every day, something no one else is reading. Think, every day, something no one else is thinking. Do, every day, something no one else would be silly enough to do. It is bad for the mind to continually be part of unanimity."
Book marketing does work but it will not work for crap books.
As for me, I enjoy the marketing as much as the writing. That's why my books (mainly self-published) have sold over 1,100,000 copies and have been published in 22 languages in 29 countries.
I have come up with 75 to 100 of my own unique "marketing" techniques that 95 percent of authors and so called "book marketing experts" are not creative or smart enough to come up with. I have used similar unique "marketing" techniques to get over 111 books deals with various foreign publishers around the world. These "marketing" techniques involve what my competitors are NOT doing — instead of what my competitors are doing.
Here is the bottom line: A book will not sell by itself. I have come up with 75 to 100 of my own unique "marketing" techniques that 95 percent of authors and so called "book marketing experts" are not creative or smart enough to come up with. I have used similar unique "marketing" techniques to get over 111 books deals with various foreign publishers around the world. These "marketing" techniques involve what my competitors are NOT doing — instead of what my competitors are doing.
Just a note that my "How to Retire Happy, Wild, and Free" was self-published in 2003 and still sells well over 10,000 copies a year. It has now sold over 460,000 copies. What's more, my "The Joy of Not Working" was first self-published in 1991 (over 30 years ago) and still has sold an average of over 1,500 to 3,000 copies a year for the last 10 years. Very few books have that staying power in the marketplace. A lot of this has to do with my 75 to 100 unique book marketing techniques that the vast majority of authors and so-called book marketing experts are not creative or smart enough to come up with. Of course, the most important marketing tool is still word-of-mouth advertising which means you must have a remarkable book (one worth making remarks about).
Here are words of wisdom from much people smarter than me that have guided me over the years:
"It's better to do a sub-par job on the right project than an excellent job on the wrong project."
— Robert J. Ringer
"Even the most careful and expensive marketing plans cannot sell people a book they don’t want to read."
— Michael Korda, former Editor-in-Chief at Simon & Schuster
"A market is never saturated with a good product, but it is very quickly saturated with a bad one."
— Henry Ford
"Good isn't good enough."
— Mark Coker (owner of Smashwords)
"Very Good Is Bad — It's Not Good Enough!"
— Seth Godin (My favorite Marketing Guru)
"The shortest and best way to make your fortune is to let people see clearly that it is in their interests to promote yours."
— Jean de La Bruyére
"In the arena of human life the honors and rewards fall to those who show their good qualities in action."
— Aristotle
"Books work as an art form (and an economic one) because they are primarily the work of an individual."
— Seth Godin
"Writing is the hardest way to earn a living, with the possible exception of wrestling alligators."
— Olin Miller
"Your success and prosperity are too valuable to depend on crowd funding or lottery tickets."
— Seth Godin
"Read, every day, something no one else is reading. Think, every day, something no one else is thinking. Do, every day, something no one else would be silly enough to do. It is bad for the mind to continually be part of unanimity."
— Christopher Morley